Top Five Conversion Killers for Hotel Websites
Image credit: Hotel Proxy Conversion is the process of turning your site visitors or leads to actual paying guests. In the realm of online marketing, the first step is to capture web traffic, direct...
Category: Online Marketing
Drive More Bookings with Videos
Take Advantage of Bite-Size Videos to Promote Your Hotel. Drive More Bookings with Videos Using videos is a great way to drive more bookings, diversify your content marketing and an effective way to engage potential...
15 Reasons Why Your Hotel Needs a Virtual Assistant (Extremely Affordable)
As hoteliers and hotel managers, we are busier today more than ever. Between managing the day-to-day operations, trying to find additional revenue source ensuring that the hotel remains profitable and constantly monitoring what the...
Four Free Social Media Listening Tools Your Hotel Can Take Advantage Of
Decades ago, businesses did all the talking when it comes to sales and marketing. Back then, the flow of messages was unidirectional — businesses talk and consumers listen. There was no way for customers...
Pinterest for Hotels: What You Need to Know
How Your Hotel Can Leverage Pinterest (Top 35 List of Boards at bottom) What is Pinterest? Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People...
TOOL: Learn How Multiple Business Listings Can Help Your Hotel
Multiple Business Listings for Business The money is in the list – in email marketing, this is a mantra everyone follows. In marketing your hotel, this mantra is also applicable given a small tweak:...
How to Boost Staff-to-Guests Engagement at Your Hotel
Staff-to-Guests Engagement. Can You Spot Bad Service? In an era wherein almost most hotels offer the same rooms, the same amenities, the same rates and even the same food and dining menu, a key...
Why Your Hotel Should Have a Google 360 Tour
Why Your Hotel Should Have a Google 360 Tour Marketing mavens are saying “Content is King“. This is particular important for the hotel industry. If you manage a hotel, you can greatly benefit from having a Google...
How Hotels can Get More Facebook Likes for Free
UPDATED: AUGUST 2014. Facebook no longer allows “Gate” likes. see details here: http://marketingland.com/facebook-kills-like-gate-pages-90-days-comply-95133 Why are guests being redirected to your hotel’s website after logging into the wifi system? You should be building your social presence and...
2 Tools that Remind Hotel Guests to Post Reviews
A Sweet Hello and a Sweet-Scented Goodbye Elevate Your Hotel’s Guest Experience with Our Custom Candy Wrapper and Care Fresheners YES, everyone loves chocolate! Now, unless you’re running a luxury hotel, there’s really nothing...
How “Sociable” Is Your Hotel? The Hospitality Industry and Social Media Marketing
Does your hotel need social media? The question is not really whether you should be doing social media or not. It’s how well you do it. When do I need to do social media...
Picture Perfect: Tips for using Photos in Your Hotel’s Social Media Posts
A picture is worth a thousand words — this old adage is one of the longest enduring principles that have guided marketers and advertisers then and now. For hotels, with the rise of social...
How to Offer Outstanding Customer Service With Social Media Care
Many companies use social media as a way to increase brand awareness and drive sales, but few consider social media as a solution for their customer service. Social media is not a ‘set it...
Claim Your Hotel’s Listing on these Sites Now
The Money is in the List: Claim Your Hotel’s Listing on these Sites Two out of three people use listing sites to find hotels, which implies that if your hotel is not listed, you’re...
How to Prevent Guests from Leaving Unhappy
Capturing feedback before customers leave your business should be a priority. Learn how to stop guests from leaving unhappy and posting negative reviews. One bad review — in this day and age when word-of-mouth...
How to Get More Reviews on Tripadvisor
Is Your Hotel Part of the Online Conversation? Who reads reviews anyway? This was the prevailing nonchalant attitude among hotel owners until the Internet changed everything. Before, reviews were published on newspapers, written by...
WHAT IS SOCIAL PROOF – AND WHY IS IT IMPORTANT FOR YOUR HOTEL? by Katie Wagner
The dictionary defines social proof as “A psychological phenomenon where people assume the actions of others reflect correct behavior.”It’s human nature that when we enter a new situation, we look to those around us...
Add a Digital TripAdvisor Sticker to Book More Rooms
75% of TripAdvisor members surveyed say they are more likely to patronize a business with a TripAdvisor endorsement on display* tripadvisor window sticker tripadvisor digital badge Registered your business on TripAdvisor? You’ve probably received...
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How to Install Google Analytics Tracking Code on Your Hotel Website [Quick Tip]
It’s no secret we love data, especially when that data is actionable and allows us to be better marketers, web developers, and content creators. Enter: marketing analytics! Luckily, there are a host of marketing...
Drive Hotel Guests to Your Social Media With QR Codes
If you’ve put most of your marketing efforts in digital media but ignored direct mail, you’re skipping a method of gaining exposure for your business that’s still effective. Postcards have a 2.47 percent household...